RIM renames App World to BlackBerry World, opens reg for $10k guarantee and offers a QWERTY dev unit

There's no question that RIM knows how key attracting as much developer support as possible will be to its upcoming BlackBerry 10 platform, and that's where its focus seems to be at the BlackBerry Jam Asia event in Bangkok. CrackBerry's live blog notes that RIM has announced a new name for its store, going from BlackBerry App World to just BlackBerry World (likely due to its dedicated sections for music, movies and TV shows) as well as a number of regional partners pledging support for the platform like Baidu, Kantana and Fox Sports. Another feature shown off at the event was the ability of its keyboard handle multiple languages and prediction within a single conversation. It also celebrated the success of a recent port-a-thon event, continuing to tout the ease with which devs can bring their projects from iOS and Android to BlackBerry 10.

The SDK gold release is scheduled for December 11th with all the APIs necessary, and developers can register for that $10,000 Built For BlackBerry incentive guarantee starting today ahead of the January 21st deadline. While you're signing up for that, BlackBerry app makers who want to try out the new hotness on a device with a physical keyboard should sign up for a Dev Alpha C unit. After passing out 7,500 Dev Alpha units since May, its promising these to the top 1,500 people who sign up, have submitted two apps or more and are ranked by score based on certain other developer activities. Also, those original 7,500 can sign up to swap their Dev Alpha for Limited Edition BlackBerry 10 hardware after launch. Counting 60 million active BBM customers in Asia and claiming it's both the largest and fastest growing segment there we expect to see continued focus from RIM there, as of now we're only a couple months away from finding out how the world reacts to BlackBerry 10.

Filed under: Cellphones, Mobile, RIM

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Source: CrackBerry, Research in Motion (Twitter), Dev Alpha C

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/MJQxgmDkJCE/

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Investing in our environment

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Investing in our environment

30/11/2012

Measures to boost the environmental worth of Scottish farmland will benefit from the latest round of Rural Priorities funding, worth more than ?19 million.

Organic producers will benefit from ?1.47 million of support alongside projects to enhance biodiversity on protected designated sites, support black grouse and improve water quality.

This brings the total of Rural Priorities funding approved to around ?568 million since it was launched through the Scotland Rural Development Programme (SRDP) scheme in 2008.

Rural Affairs Secretary Richard Lochhead said:

?This latest round of more than ?19 million of Rural Priorities funding will provide much-needed support to environmental and forestry projects across rural Scotland. This essential funding will support a wide range of activity from planting new woodland to investing in organically managed farmland across Scotland.

?These projects will not only benefit the rural communities which are being supported but will also make a substantial contribution to meeting climate change and favourable condition targets, protecting and enhancing some of our most valuable areas designated as Sites of Special Scientific Interest.

?Over the past five years, we have approved around ?568 million of Rural Priorities support benefiting thousands of projects across rural Scotland. This vital funding under the Scotland Rural Development Programme will continue to deliver wider environmental benefits across the country for many years to come.?

Projects approved in the Axis Two ?agri-environment? and forestry funding round include:

A collaboration of projects in Tayside will work with the Saving Scotland?s Red Squirrels project to coordinate control of grey squirrels by landowners across the region. Around ?300,000 will be distributed over the next five years. This will fund a total of 18 cases to create barriers for grey squirrels to help halt the decline of the native red squirrel, one of our most iconic species.

David Kirkpatrick of Auchenbainzie, Thornhill has been awarded ?40,228 over five years, to manage water margins, habitat mosaics and wetland. This funding will also create two hectares of new woodland over fifteen years. These projects will restore, conserve and enhance species and habitats that are important to Dumfries and Galloway, providing nesting areas and habitats for a wide array of plants, insects and birds.

Jeff Stoddart of Halls Farm, Penicuik has been awarded ?100,518 over five years, to deliver a conservation grazing programme on a Site of Special Scientific Interest (SSSI). The restructuring of livestock management on the farm will benefit grassland and fen habitats in the SSSI. This will improve the quality of the land for a diverse array of species through targeted planting and sensitive grazing.

Alexander Cook of Mosshead, Inverurie has been awarded ?93,420 over five years to convert his entire 84 hectares farm to organic production. This will enable the business to farm all of the land at Mosshead organically, delivering associated biodiversity, pollution control, energy efficiency and soil protection benefits. This proposal also contributes to the national target of increasing the area of organically managed farmland in Scotland.

The approved schemes aim to meet the key Axis Two outcomes of improving water quality, mitigation of climate changes and the protection and enhancement of Scotland?s bio-diversity and landscape. This will make a significant contribution towards helping Scotland meet its international commitment, set out under the Natura Directives, UN and EU policy, to reach climate change and favourable condition targets on designated protected sites (SSSIs).

There will also be a considerable range of biodiversity benefits which include; helping to maintain traditional grazing management on fragile land, active management of semi-natural habitats and providing feeding and nesting sites for a range of farmland breeding birds.

This is the 13th round of funding under Rural Priorities and focuses on Axis Two (agri-environment and forestry) projects.

Rural Priorities is a competitive funding mechanism under the Scotland Rural Development Programme (SRDP). It delivers targeted environmental, social and economic benefits to 11 designated regions of Scotland. The priorities for each region are agreed with local stakeholders and contracts are awarded for the proposals which are best able to deliver those priorities.

The Scottish Government and European Union funding covers part of the cost of individual projects, with the remainder coming from the applicants ? a healthy sign that rural businesses and community groups are investing in their future.

Related information

http://www.scotland.gov.uk/Topics/farmingrural/SRDP/RuralPriorities/KeyFacts/Case-Studies

http://www.scotland.gov.uk/Topics/farmingrural/SRDP/RuralPriorities

http://www.scotland.gov.uk/Topics/farmingrural/SRDP/RuralPriorities/WhatRegion

Source: http://www.scotland.gov.uk/ID3/271593

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Camera trap photo of rare cat wins prize

ScienceDaily (Nov. 29, 2012) ? A photograph taken by Wildlife Conservation Society scientists of a little known Bolivian cat species called an oncilla has won a BBC Wildlife camera-trap photo competition.

The photo, which won the New Discoveries category, documents the first-known occurrence of this extremely rare spotted cat in Madidi National Park.

The Oncilla (Leopardus tigrinus) occurs across the Amazon and along the tropical Andes. About the size of a house cat, they are the smallest cat species of South America's lowlands. Very little is known about their life history.

WCS researchers Guido Ayala, Maria Viscarra, and Robert Wallace submitted the photo taken last July during camera trap surveys of jaguars and other wildlife living in Madidi -- considered to be among the most biodiverse protected areas on the planet.

More than 1,300 entries were submitted from around the world. The winning entry received ?1,000 (approximately $1,500), courtesy of Paramo Directional Clothing Systems and the World Land Trust.

The new record for oncilla in Madidi pushes the number of confirmed cat species in the park to six with at least two more waiting to be confirmed. Madidi National Park contains 11 percent of the world's birds, more than 200 species of mammals, almost 300 types of fish, and 12,000 plant varieties. The 19,000 square-kilometer (7,335 square mile) park is known for its array of altitudinal gradients and habitats from lowland tropical forests of the Amazon to snow-capped peaks of the High Andes.

The Greater Madidi-Tambopata Landscape Conservation Program aims to develop local capacity to conserve the landscape and mitigate a variety of threats, including road construction, logging, and agricultural expansion.

WCS's work in the Madidi-Tambopata Landscape has been made possible by the Gordon and Betty Moore Foundation, The John D. and Catherine T. MacArthur Foundation, the blue moon fund, the Beneficia Foundation, the Disney Worldwide Conservation Fund, and other generous supporters.

The Wildlife Conservation Society saves wildlife and wild places worldwide. We do so through science, global conservation, education and the management of the world's largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony. WCS is committed to this mission because it is essential to the integrity of life on Earth.

The Gordon and Betty Moore Foundation, established in 2000, seeks to advance environmental conservation, patient care and scientific research. The goal of the Foundation's Andes-Amazon Initiative is to maintain the climatic function and biodiversity of the Amazon Basin by promoting forest conservation and addressing the drivers of deforestation and forest degradation.

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Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/93-7ZZw6dX8/121129111746.htm

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Metabolic protein launches sugar feast that nurtures brain tumors

PKM2 slips into nucleus to promote cancer; potential biomarker and drug approach discovered

Researchers at The University of Texas MD Anderson Cancer Center have tracked down a cancer-promoting protein's pathway into the cell nucleus and discovered how, once there, it fires up a glucose metabolism pathway on which brain tumors thrive.

They also found a vital spot along the protein's journey that can be attacked with a type of drug not yet deployed against glioblastoma multiforme, the most common and lethal form of brain cancer. Published online by Nature Cell Biology, the paper further illuminates the importance of pyruvate kinase M2 (PKM2) in cancer development and progression.

"PKM2 is very active during infancy, when you want rapid cell growth, and eventually it turns off. Tumor cells turn PKM2 back on - it's overexpressed in many types of cancer," said Zhimin Lu, M.D., Ph.D., the paper's senior author and an associate professor in MD Anderson's Department of Neuro-Oncology.

Lu and colleagues showed earlier this year that PKM2 in the nucleus also activates a variety of genes involved in cell division. The latest paper shows how it triggers aerobic glycolysis, processing glucose into energy, also known as the Warburg effect, upon which many types of solid tumors rely to survive and grow.

"PKM2 must get to the nucleus to activate genes involved in cell proliferation and the Warburg effect," Lu said. "If we can keep it out of the nucleus, we can block both of those cancer-promoting pathways. PKM2 could be an Achilles' heel for cancer."

By pinpointing the complicated steps necessary for PKM2 to penetrate the nucleus, Lu and colleagues found a potentially druggable target that could keep the protein locked in the cell's cytoplasm.

MEK, ERK emerge as targets
The process begins when the epidermal growth factor connects to its receptor on the cell surface. This leads to:

• Activation of the MEK protein, which in turn activates ERK.
• ERK sticking a phosphate group to a specific spot on PKM2.
• Phosphorylation priming PKM2 for a series of steps that culminate in its binding to the protein importin, which lives up to its name by taking PKM2 through the nuclear membrane.

Once in the nucleus, the team showed that PKM2 activates two genes crucial to aerobic glycolysis and another that splices PKM RNA to make even more PKM2.

An experiment applying several kinase-inhibiting drugs to human glioblastoma cell lines showed that only a MEK/ERK inhibitor prevented EGF-induced smuggling of PKM2 into the nucleus. ERK activation then is mandatory for PKM2 to get into the nucleus.

"MEK/ERK inhibitors have not been tried yet in glioblastoma multiforme," Lu said. Phosporylated PKM2 is a potential biomarker to identify patients who are candidates for MEK/ERK inhibitors once those drugs are developed.

MEK inhibitor blocks tumor growth
The researchers also found that the two glycolysis genes activated by PKM2, called GLUT1 and LDHA, are required for glucose consumption and conversion of pyruvate to lactate, crucial factors in the Warburg Effect. Depleting PKM2 in tumor cell lines reduced glucose consumption and lactate production.

In mice, depleting PKM2 blocked the growth of brain tumors. Re-expressing the wild type protein caused tumors to grow. However, re-expression of a PKM2 mutant protein that lost its ability to get into the nucleus failed to promote tumor formation. Experiments in human glioblastoma cell lines showed the same effect.

Injecting the MEK inhibitor selumetinib into tumors inhibited tumor growth, reduced ERK phosphorylation, PKM2 expression and lactate production in mice. In 48 human tumor samples, the team found that activity of EGFR, ERK1/2 and PKM2 were strongly correlated.

Cause of PKM2 overexpression
Lu and colleagues also published a paper in Molecular Cell that revealed a mechanism for overexpression of PKM2 in glioblastoma. They found that EGF receptor activation turns on NF-KB, which leads to a series of events culminating in PKM2 gene activation.

PKM2 levels were measured in tumor samples from 55 glioblastoma patients treated with standard of care surgery, radiation and chemotherapy. The 20 with low PKM2 expression had a median survival of 34.5 months, compared to 13.6 months for the 35 patients with high levels of PKM2.

Level of PKM2 expression in 27 low-grade astrocytomas was about half of the expression found in higher grade glioblastomas.

"In these two papers, we show how PKM2 is overexpressed in tumors, how it gets into the nucleus, that nuclear entry is essential to tumor development, and identified potential drugs and a biomarker that could usefully treat people," Lu said.

Co-authors of the Nature Cell Biology paper are first author Weiwei Yang, Ph.D., Yanhua Zheng, Ph.D., Yan Xia, Ph.D., and Haitao Ji, Ph.D., of MD Anderson's Department of Neuro-Oncology and Brain Tumor Center; Xiaomin Chen, Ph.D., of MD Anderson's Department of Biochemistry and Molecular Biology; Ken Aldape, M.D., MD Anderson's Department of ?Pathology; Fang Guo, Ph.D., Nanomedicine Center, Shanghai Research Institute, China Academy of Science; Costas Lyssiotis, Ph.D., and Lewis Cantley, Ph.D., Beth Israel Deaconess Medical Center, Harvard Medical School.

This research was funded by grants from the National Institutes of Health (numbers 2RO1CA109035, RO1GM068566 and RO1GM56302), MD Anderson's Cancer Center Support Grant (CA16672) from the National Cancer Institute; and a research grant from the Cancer Prevention and Research Institute of Texas.

Source: http://www.healthcanal.com/metabolic-problems/34307-Metabolic-protein-launches-sugar-feast-that-nurtures-brain-tumors.html

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Adele's 21 (Finally!) Joins The 10 Million Club

Singer's smash album becomes, yes, just the 21st release to cross the milestone since SoundScan began tracking data in 1991.
By Gil Kaufman

Adele
Photo: Jeff Kravitz/ FilmMagic

Source: http://www.mtv.com/news/articles/1698032/adele-21-10-million-club.jhtml

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Foreign Exchange Tips You Can't Go Wrong With - Search Forex

Secondary income is the best way to clear up difficult, financial situations. There are millions of people who are looking for financial relief nowadays. If foreign exchange currency trading is the potential new revenue source you have been looking at, you should review this advice.

A good way to work toward success when you are trading in foreign exchange is by becoming a trader with a very small account for a year or more. Here?s an easy method of determining which trades are good and which are bad. This is a very important skill.

Don?t always take the same position with your trades. Traders who open the same way each time end up either not capitalizing on hot trends or losing more than they should have with poor choices. Be a successful Foreign Exchange trader by choosing your position based on the trades you are currently looking at.

Choose a single currency pair and spend time studying it. Trying to learn all there is to know about multiple currency pairs will mean that you will be spending your time studying instead of trading. Select one currency pair to learn about and examine it?s volatility and forecasting. Keep your trading simple when you first start out.

TIP! You can find information on the market anywhere and all the time. Social media sites on the Internet and cable TV news are both good places to get the information.

The optimum way to proceed is exactly the opposite. You can resist those pesky natural impulses if you have a plan.

Use two different accounts for trading. One will be your real one and the other will be a demo account to use as a bit of a test for your market strategies.

Over-extension in forex is about more than leverage. You cannot give proper attention to many different markets, especially when you are just learning the ropes. Test your skills with major currency pairs before you jump to the uncommon ones. If you try to trade in multiple markets, you?ll just end up confused. This can get your mind jumbled and cause you to get careless, something you can?t afford to do when trading currencies.

Going against the market trend will work only if you can invest on the long run and have enough evidence showing that the trend is going to change. Beginners should never trade against the market, and even experienced traders should shy away from fighting trends since this method is often unsuccessful and extremely stressful.

TIP! DO not let emotions seep in when things go really wrong or really well. It is very important that you keep your cool while trading in the Forex market, because thinking irrationally can end up costing you money in the end.

Doing a little research on the trustworthiness of a broker can really pay off. Forex forums are great for sniffing out shady brokers. Use this knowledge to choose a good broker so that you can avoid losing profits.

In addition to providing a source of additional income, some have found it possible to make forex investments into a primary source for their household income. It depends on how successful you become at trading. Using these tips can send you on your way to gaining those skills.

November 28th, 2012 in Uncategorized | tags: foreign exchange

Source: http://search-forex.com/foreign-exchange-tips-you-cant-go-wrong-with/

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Extent of coronavirus infections unclear | Health X Pert Articles ...

Clues gleaned from the most recent infections with the new coronavirus are behind the World Health Organization?s decision to warn countries to broaden their surveillance for cases, an expert with the agency says.

Here is the original:?
Extent of coronavirus infections unclear

Source: http://healthxpert.org/extent-of-coronavirus-infections-unclear/

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Amelia Ashlock checks out the blinking, present-shaped Christmas lights surrounding the Mayor?s Chri

Point of View

When is it appropriate to start decorating for the?holidays?

?Christmas is my most favorite holiday, however I can?t stand all of the Christmas stuff in stores at the day after Halloween! I love the lights on houses, but they would feel so much more special a couple weeks before Christmas. No humbugs here, but it certainly feels less special the longer they are up! Keep the spirit of Christmas closer to the holiday and give of your time to others. The best gift is given unselfishly to a?stranger.?

? April?Jeffries

More responses

Source: http://www.bonnersprings.com/photos/2012/nov/28/49579/

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AvePoint DocAve Analytics Opens the Avenue to Microsoft SharePoint Intelligence

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With an elegant Windows 8 user interface, DocAve Analytics simplifies the monitoring and reporting of SharePoint site usage, enabling organizations to make more proactive, intelligent site management decisions

Jersey City, New Jersey ? November 12, 2012 ? AvePoint, leader in governance and management solutions for social enterprise collaboration platforms, today announced DocAve Analytics for SharePoint, AvePoint's new Windows 8 app that utilizes infrastructure and platform intelligence data from AvePoint's award-winning DocAve Report Center, presenting users with details for the SharePoint sites they manage in a graphical dashboard display to more easily make the decisions necessary to govern and scale their enterprise technology platforms.

"DocAve Analytics for SharePoint is another example of AvePoint's dedication to innovation through the creation of next generation products that evolve how we manage, govern, and scale our enterprise collaboration platform investments," said Jeremy Thake, Microsoft SharePoint MVP and AvePoint Chief Architect. "By presenting graphical representations of data from SharePoint sites in Windows 8 UI tiles that can be easily pinned to users' home screens, we are combining form and function in a way that enables organizations to make the most intelligent decisions with regard to SharePoint site management."

DocAve Analytics, utilizing infrastructure and platform intelligence data from DocAve Report Center, presents users with details for the SharePoint sites they manage in a graphical dashboard display. Each SharePoint site is represented by a Windows 8 UI tile, which can also be pinned to the Windows 8 home screen. The respective tiles alert users to events such as unusual spikes in usage or outliers in selected browsing history based on typical usage of the SharePoint site to simplify SharePoint site owner management.

Business advantages include:

• Comprehensive Infrastructure and Platform Intelligence: Utilize DocAve Report Center data collection, and make intelligent and proactive site management decisions by easily accessing graphical representations of site usage based on SharePoint reporting data
• Elegant User Interface: Allow SharePoint owners and users to easily monitor and analyze sites by accessing DocAve Analytics' configurable dashboards, interactive "tiles", and graphical representations of site usage from their Windows 8 home screen
• Empowering Analytics: Allow Site Owners to quickly identify sites with unusual trends in page traffic, site activity, storage trends, checked out documents, and active documents on a per-site basis
• Ease of Use: Simplify site monitoring with graphical representations and easily filter report data by date and/or time for most relevant data

For more information on DocAve Analytics, please visit AvePoint's website.

About AvePoint

AvePoint is a global technology company and proven software leader. Since its founding in 2001, AvePoint has become the world's largest provider of enterprise-class governance and infrastructure management solutions for Microsoft SharePoint. AvePoint helps more than 10,000 customers ? including many Fortune 500 companies and government agencies ? meet their specific business objectives utilizing the SharePoint platform. AvePoint, Inc. is headquartered and maintains its principal operational center in Jersey City, NJ, with wholly owned operational centers in the USA, Canada, Australia, South Africa, United Kingdom, France, Germany, Netherlands, Switzerland, Japan, Singapore, and China. AvePoint is a Depth Managed Microsoft Gold Certified Portals and Collaboration Partner and Gold Certified ISV Partner as well as a US Government GSA provider via strategic partnerships.

AvePoint Media Contact

Christopher Musico ? Vice President, Corporate Marketing & Global Communications
AvePoint
Tel: 201-793-1111
Email: Christopher.Musico@AvePoint.com

All product and company names herein may be trademarks of their registered owners.

Source: http://www.avepoint.com/news/2012/11/12/avepoint-docave-analytics-opens-the-avenue-to-microsoft-sharepoint-Intelligence/

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Paralysis by analysis should not delay decisions on climate change, experts urge

ScienceDaily (Nov. 27, 2012) ? Uncertainty about how much the climate is changing is not a reason to delay preparing for the harmful impacts of climate change says Professor Jim Hall of the Environmental Change Institute at the University of Oxford and colleagues at the Tyndall Centre for Climate Change Research, writing in Nature Climate Change.

The costs of adapting to climate change, sea-level and flooding include the upfront expenses of upgrading infrastructure, installing early-warning systems, and effective organisations, as well as the costs of reducing risk, such as not building on flood plains.

Robert Nicholls, Professor of Coastal Engineering at the University of Southampton and the Tyndall Centre for Climate Change Research, says: "Some impacts of climate change are now inevitable, so it is widely agreed that we must adapt. But selecting and funding adaptation remains a challenge."

Professor Nicholls and his co-authors describe two ways of assessing how much adaptation to climate change is enough by balancing the risk of climate change against the cost of adaptation. First they describe cost-benefit analysis where the cost of the adaptation has to be less than the benefit of risk reduction. Alternatively, decision makers can seek the most cost-effective way of maintaining a tolerable level of risk. This approach is easier for policymakers to understand, but thresholds of tolerable risk from climate change are not well defined.

The Thames Estuary Gateway is the only place in the UK where a level of protection against flooding is defined in law -- a 1 in 1000 year standard of protection which needs to be maintained with rising sea levels. The authors conclude that adaptation decisions need exploration across a variety of different interpretations of risk, not a single answer.

"Like all complex problems several perspectives are needed and any single answer would misrepresent the uncertainty, but let us not let paralysis by analysis be an obstacle to action on adaptation," says Professor Hall.

"Adaptation decisions have further benefits. The tenfold increase in the Netherlands standard of flood protection proposed in 2008 has sent a message to global business that the Netherlands will be open in the future, come what may," adds Professor Nicholls.

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Journal Reference:

1. Jim W. Hall, Sally Brown, Robert J. Nicholls, Nick F. Pidgeon, Robert T. Watson. Proportionate adaptation. Nature Climate Change, 2012; 2 (12): 833 DOI: 10.1038/nclimate1749

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/qX-4d9HEpms/121127094109.htm

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jambushoytan: Astronomy and Space Sticker Book | Education ...

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Source: http://jambushoytan.blogspot.com/2012/11/astronomy-and-space-sticker-book.html

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Luxembourg's Yves Mersch appointed to ECB Executive Board

BRUSSELS (Reuters) - Luxembourg's Yves Mersch won a position on the European Central Bank's Executive Board on Friday after months of dispute with European Parliament legislators who objected to his appointment because of a lack of women in the bank's senior ranks.

European leaders meeting in Brussels approved the appointment of Mersch, who is currently the governor of Luxembourg's central bank. He will join the board on December 15 for an eight-year term, the European Council said in a statement.

Mersch's appointment had been held up by the European Parliament, which says member states have not tried hard enough to find suitable women for the position, and by Spain, which wants its own candidate.

Last month, lawmakers in the parliament rejected Mersch's candidacy to the board that forms the nucleus of the ECB's policymaking Governing Council.

The decision by the council of EU member countries to press ahead regardless will strain relations with the European Parliament and could delay agreement on rules to boost bank capital reserves, in which the lawmakers have a say.

"Citizens across the EU have been astounded to discover the lack of gender diversity in the ECB, and indeed in other EU organisations," said Sharon Bowles, who chairs the European Parliament's influential economic and monetary affairs committee.

"Today's decision undermines and discredits work being undertaken to make the EU's economic governance system more democratically accountable," she said in a statement.

Martin Schulz, the president of the European Parliament, struck a more muted tone in a speech he delivered to leaders.

"When key positions are filled in the future, we expect you to observe the principle of gender parity," he said.

Mersch is an inflation-fighting hardliner whose views are close to those of the Bundesbank, the German central bank, which has lacked a close ally on the Executive Board since German Juergen Stark quit last year.

Spain, whose ECB Executive Board member Jose Manuel Gonzalez Paramo ended his term earlier this year, argued in favor of a woman taking the job and its Economy Minister Luis de Guindos said Madrid wanted a Spanish candidate for the post.

The controversy over Mersch's appointment has angered central bankers and policymakers who say the delay in filling the vacancy is causing practical problems.

Austria's Gertrude Tumpel-Gugerell and Sirkka Hamalainen of Finland are the only two women to have occupied posts on the ECB's Executive Board since it was set up in 1998. There are currently no women at the top of the central bank.

(Reporting by Robin Emmott and John O'Donnell; editing by Rex Merrifield)

Source: http://news.yahoo.com/luxembourgs-yves-mersch-appointed-ecb-executive-board-232917181--business.html

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Chris Weidman out, Costa Phillipou in against Tim Boetsch at UFC 155

According to Newsday, Chris Weidman is out of UFC 155 with an injury. Costa Phillipou, whose UFC 154 bout was canceled at the last minute because of opponent Nick Ring's illness, will step in to fight Tim Boetsch.

Weidman is one of the top contenders at middleweight. He is undefeated, and has recent wins over Demian Maia and Mark Munoz.

This injury is the second blow to Weidman in the past month. His home in Long Island was severely damaged by Hurricane Sandy. Though no one in his family was injured, much of the house was wrecked.

Source: http://sports.yahoo.com/blogs/mma-cagewriter/chris-weidman-costa-phillipou-against-tim-boetsch-ufc-182733771--mma.html

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High-speed video and artificial flowers shed light on mysteries of hummingbird-pollinated flowers

ScienceDaily (Nov. 21, 2012) ? How flowers have evolved particular colours, shapes and scents to attract pollinators has long fascinated ecologists. Now, using artificial flowers and high-speed video, researchers have gained intriguing insights into the intimate relationship between hummingbirds and the flowers they pollinate. The study, published in the British Ecological Society's journal Functional Ecology, is the first to measure how much energy hummingbirds use while hovering to feed from flowers of different orientation.

Hummingbirds are among the smallest and most brightly-coloured birds on Earth, and one of the only types of bird capable of hovering for long periods. They are also crucial pollinators of flowering plants across the Americas. Hummingbird-pollinated flowers are usually red, tubular-shaped and have no smell, characteristics that have been well-studied by ecologists. Why most hummingbird-pollinated flowers hang down vertically, however, has remained a mystery.

Working with Anna's hummingbirds (Calypte anna) ? the most common hummingbird species on their university campus ? Dr Nir Sapir and Dr Robert Dudley of the University of California, Berkeley built a series of artificial ?flowers?. The artificial flowers, which pointed horizontally, vertically-downwards or were tilted 45 degrees downward, supplied nectar to the birds.

After training the hummingbirds to feed from the artificial flowers, the researchers used high-speed video to record how flower orientation affected the birds' body position and hovering style while feeding. They then fitted the artificial flowers with a mask to measure the amount of oxygen ? and hence how much energy ? the birds used to hover while feeding.

The results revealed that to feed from flowers hanging down vertically, the hummingbirds had to adopt a ?bizarre? body position, with their bodies upright and heads bent back, and that doing so required 10% more energy than feeding from horizontal flowers.

The results are intriguing, says Dr Sapir: ?Because flowers need pollinators to reproduce, flowers have evolved to attract pollinators. Almost all hummingbird-pollinated flowers hang down vertically, so our hypothesis was that they evolved this way because hummingbirds would have to use less energy to feed from them. We found the opposite ? that it's more costly in energy terms for hummingbirds to feed from these flowers.?

In evolutionary terms, this means other factors must be at play. ?Our findings suggest other factors may be dictating flower orientation. Flowers may need to exclude less efficient pollinators, such as insects, and so flowers that hang down vertically may be selected during evolution to increase pollination efficiency. And horizontal flowers are more exposed to rain, which can dilute the amount of nectar in a flower, and we know that hummingbirds can tell how sweet nectar is, so they may select downward-facing flowers because their nectar is less diluted by rain and thus contains the most sugar.?

Nir Sapir and Robert Dudley (2012). 'Implications of floral orientation for flight kinematics and metabolic expenditure of hover-feeding hummingbirds', doi: 10.1111/1365-2435.12024, is published in Functional Ecology on Wednesday 21 November 2012.

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Journal Reference:

1. Nir Sapir and Robert Dudley. Implications of floral orientation for flight kinematics and metabolic expenditure of hover-feeding hummingbirds. Functional Ecology, 2012 DOI: 10.1111/1365-2435.12024

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/MTx35lWrVno/121120193338.htm

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Daily Report: H.P. Takes Huge Charge on &#39;Accounting Improprieties ...

In Wednesday?s New York Times, Quentin Hardy and Michael J. de la Merced report on Hewlett-Packard?s accusations that Autonomy, a British software maker it purchased last year, had engaged in ?serious accounting improprieties.? Before the deal, H.P. says, Autonomy inflated its sales; the problems went undetected by outside accountants ? both Autonomy?s auditors and a firm H.P. hired to vet the deal.

The news came on the day that Hewlett released its quarterly earnings report. The company reported a $6.9 billion loss, dragged down by the Autonomy mess and continuing problems in the business that resulted in an overall charge of $8.8 billion. On Tuesday, the stock continued falling, dropping 12 percent to less than $12, its lowest point since 2002.

Now, the Autonomy matter has been referred to regulators in two countries, and the Federal Bureau of Investigation has opened a case, according to people briefed on the matter who were not authorized to speak publicly. H.P. is also considering its own legal action. ?This took time? to uncover, said Meg Whitman, H.P.?s chief executive. The issues, she said, ?were designed to be hidden.?

On DealBook, Peter Eavis reports that the accusations are eerily reminiscent of accounting missteps uncovered at software firms during the tech bubble over a decade ago, suggesting that there is something about the software business that makes it easier for executives to indulge in questionable accounting.

Hewlett can?t escape the onslaught of bad news.?In recent years, what was once a giant of Silicon Valley has been buffeted by management turnover, board controversy and waning profits. The company, which previously rivaled the likes of I.B.M., Cisco and SAP, has watched the value of its stock erode sharply.

Even before the accounting problems, the acquisition of Autonomy, which sells software that examines data for patterns,?looked troubled. Within weeks, the deal contributed to the downfall of the chief executive at H.P. and led to squabbles among company?s directors, including Ms. Whitman, who took over in September 2011.

Source: http://bits.blogs.nytimes.com/2012/11/21/daily-report-h-p-takes-huge-charge-on-accounting-improprieties-at-autonomy/

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Kaiser Permanente Research Finds Association Between Access to ...

November 20, 2012

Contact:
Vincent Staupe, Golin Harris for Kaiser Permanente, 415-318-4386
Amy Whited, Kaiser Permanente Colorado, 303-344-7518

DENVER ? Patients with online access to their medical record, including secure email communication with clinicians, had an associated increase in use of some clinical services, according to new Kaiser Permanente research published this month in the Journal of the American Medical Association.

The study examined health records of more than 500,000 Kaiser Permanente members in Colorado between May 2005 and June 2010. The researchers looked at office visits, telephone encounters, after-hours clinic visits, emergency department encounters, and hospitalizations between members with and without online access to the health care provider?s patient portal, My Health Manager on kp.org.

While this study found an association between a patient?s use of these online tools and an increase in clinical services, it did not determine or examine the reasons behind the increase.

?Kaiser Permanente has been using an electronic health record for more than a decade. Our clinicians have become sophisticated in their use of the EHR as a tool to improve care coordination as well as the quality of care we deliver to our members,? said Ted Palen, MD, PhD, MPSH, a clinician researcher at Kaiser Permanente?s Institute for Health Research and the lead author of the study. ?Our members have also become more mature in their understanding of and use of the online health care tools available to them through My Health Manager. Our future research will examine the impact of these tools on health care delivery models, patient health status and their health outcomes.?

In the study, more than 44,000 online users were matched with 44,000 non-online users. Members with My Health Manager access had 16 percent more office visits and 8 percent more telephone calls per member per year after signing up for online access, compared to their rate before they had online access. In contrast, members without access to My Health Manager had 8 percent fewer clinic visits and no change in telephone calls per member per year over the course of the study. Other clinical services increases, such as emergency department visits and inpatient stays, were associated with the use of kp.org. Similar patterns of utilization were seen for both members under and over 50 years old.

In addition, members who had asthma or diabetes and were also users of My Health Manager had significantly increased rates of office visits, 15 percent and 13 percent respectively, compared to their pre-online access rates.

?The use of patient portals is a transformative new element in the long history of health care delivery. We are seeing impacts on improved quality of care and patient loyalty. Survey results from previous research found that members and physicians believe secure email can save a visit to the clinic,? said Terhilda Garrido, vice president for health IT transformation and analytics at Kaiser Permanente. ?Clearly there is so much more to learn. We look forward to digging into Colorado's work and better understanding this new modality and its implications.?

Members were included in this study if they were over 18 years old, maintained active My Health Manager access for at least 12 months, and used at least one online feature during the designated study period.

This study is part of Kaiser Permanente?s larger ongoing work to better understand how electronic health records can be used to transform care delivery for members. Previous Kaiser Permanente research published in Health Affairs in 2010 showed that secure patient-physician email messaging improves the effectiveness of care for patients with diabetes and hypertension.

Also, in a recent Kaiser Permanente study published in the Annals of Internal Medicine, researchers found that the use of electronic health records was associated with improved drug-treatment intensification, monitoring and risk-factor control among patients with diabetes.

My Health Manager is Kaiser Permanente?s personal health record, linked to its comprehensive electronic health record system, Kaiser Permanente HealthConnect?. My Health Manager users can access their health records, view lab test results, email their physicians, request prescription refills, make, change and cancel appointments for themselves and, if authorized, also for family members.

Nationally, more than 4 million Kaiser Permanente members are registered for My Health Manager, including more than 242,000, or 62.7 percent of members in Colorado. Use of online health tools has steadily increased among Kaiser Permanente members since they were introduced in 2005 and in Colorado since they were offered in 2006.

Additional authors on this study included Colleen Ross, MPH, J. David Powers and Stanley Xu, PhD, from the Institute for Health Research, Kaiser Permanente Colorado, in Denver.

About the Kaiser Permanente Colorado Institute for Health Research
The Kaiser Permanente Colorado Institute for Health Research (IHR) publishes and disseminates epidemiologic, behavioral, and health services research to improve the health and medical care of Kaiser Permanente members and the communities it serves. The organization has a specific focus on conducting research that can be translated into clinical practice, health promotion, and policies to influence the health of individuals and populations. Currently, the IHR?s staff of over 120 is working on more than 160 epidemiological, clinical, behavioral, community, and health services research projects. Now in its 20th year of operation, the IHR is responsible for many landmark findings. Among the most notable are recent studies about vaccine safety and vaccine refusal, home blood pressure monitoring and research that identified life-saving practices for heart attack patients in the emergency room. Teams of investigators collaborate on major research projects with national partners including the Centers for Disease Control and Prevention Vaccine Safety Datalink, the HMO Research Network, and the NIH Cardiovascular Research Network and the Cancer Research Network. Learn more at http://kpco-ihr.org.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America?s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 9 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: www.kp.org/newscenter.

Source: http://xnet.kp.org/newscenter/pressreleases/nat/2012/112012-ehrs-lead-to-more-clinical-visits.html

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Not Another Brick in the Wall: Capitalism and Student Protests in Chile

A few days ago, I visited a high school in a poor urban area in Western Santiago and met with the junior and senior classes to discuss the student movement of 2011 in Chile. ?What were the mobilized youth demanding?? I asked the students in the San Alberto Hurtado School. ?Did they succeed?? The questions were relevant enough to keep the students engaged. They voiced their opinions and argued for a while, beating the somnolence induced by the heat and the preceding lunch. As I left, my thoughts went to Pink Floyd: these kids, many of whom had joined the protest the previous year, did not want to become just another brick in the edifice of a market economy. They wouldn?t have any trouble joining the labour market upon graduation?this was a trade school, after all, where kids were trained in culinary arts and in telecommunications?or after college, for those who would continue into higher education. But they were no longer content to be just a manual or intellectual labourer in the machinery of a capitalist economy.

Why were high school and higher education students protesting in the streets for so long and in such great numbers? After all, the street rallies often involved 100,000 people, week after week, and the strikes went on for so long that thousands of high school students failed to advance and had to repeat grades, and universities had to extend the term well into the summer to prevent their students from losing a whole semester. What could possibly have caused such an indignant reaction? The juniors and seniors of the San Alberto Hurtado School said the students had demanded an educational system of quality for all, not just the affluent, and wanted higher education to be free of tuition fees. They said that the students didn?t like the municipal control of public schools installed during the years of the Pinochet regime, and proposed instead to restore the role of the central government (the national Ministry of Education) in the governance and administration of public schools. The kids also brought up the issue of ?democratization,? or the demand for student participation in school governance, especially critical at the higher education level. They also demanded that public universities had to be appropriately funded so that they could carry out their social mission. But was all this enough to fuel a social movement of such scale?

When it was my turn to weigh in, attempting an explanation of the forces propelling the demonstrations, I reminded the assembly that behind these complaints were two glaring wounds in the Chilean social compact: extreme inequality across social strata, and an educational system that couldn?t be counted upon to provide opportunities for a better life to those disadvantaged by inequality. While economists are in disagreement about the degree of intergenerational social mobility in Chile, the feeling of the people, especially among the youth marching in the streets last year, is that inequality in Chile is not only great, but has been persistent over time, and that our poor-quality, unregulated, underfunded, market-driven educational system is to blame.

Another very important battle cry of the movement evoked during my session at San Alberto Hurtado School was, ?No more profit!? In Chile, private K-12 schools, as well as non-university tertiary institutions, can organize themselves as business corporations. In the case of universities, although the law requires that they be non-profit charities, most, in fact, shirk the law and generate economic surpluses that find their way to the founders of the university and their successors through shell companies. Protesters strongly denounced such arrangements?both the legal and the illegal profiteering?as profoundly misguided, and were clear in their belief that ?education can never be a business.?

In the media, representatives of the striking university students had also articulated their concerns about the subjugation of education to the demands of the economy. The need for universities to seek most of their funding through tuition fees as well as consulting, training, research and development services provided to paying customers was decried as a distortion of the mission of the university, from serving the good of the whole to serving the requirements of those who could pay. The design of curricula based on the demands of labour markets and the transformation of education into job training were similarly offered as examples of what was wrong with higher education in Chile.

While not apparent among the kids I was visiting this time, analysts pointed out that the protests signaled a malaise that extended across the nation and went beyond education to a deep frustration with the characteristics our society has adopted since the neoliberal reforms of the early 1980s. The outcomes are clear: individualistic pursuit of wealth; trust displaced by contracts; blatant materialism and consumerism (even among those who can hardly afford it, leading to stifling debt); spatial segregation of the poor into ghetto-like districts in all major cities while the rich and the upper-middle-class enclose themselves in gated communities; privatized education, pensions, health care. All of this points to an every-man-for-himself society where solidarity, the quest for the common good, and shared responsibility for the well-being of everyone are completely absent.

This discontent explains the protests? singular strength of numbers; the determination of purpose among the students in the face of police repression and the looming prospect of losing the academic year; ample social support of the cause across age groups and social conditions; and wide scope of the demands of the student movement (extending to items such as a constitutional convention and the nationalization of mining resources).

This dimension of the phenomenon was, by the way, what turned the student movement into international news. Chile, its educational woes, and the marching students would not have been of interest were it not for the fact that Chile is the marquee country for successful neoliberal reforms, a full member of the OECD touted by the World Bank and other development agencies as an exemplar of a well-managed economy and sound social policy. It is also a stable democracy with one of the most reliable rule of law environments in the region. For all whose political hearts are located to the left of the current political economy orthodoxy, a stumble in Chile?s seemingly unstoppable trajectory to development by way of neoliberalism is exciting news. In the context of similar mass expressions of rejection of the tenets and outcomes of this orthodoxy, like the indignados in Madrid, or Occupy Wall Street in New York, Chileans could be seen as joining in a world-wide denunciation of global capitalism.

But the expansion of the movement to embrace the different manifestations of this diffuse discontent became its undoing. As the movement gained social support and became a political and communications juggernaut various items in the left?s wish list?at best, only marginally related to education?were added to the agenda. This ultimately eroded the legitimacy of the overall movement to the detriment of its education-related goals. As the movement became a catalyst for all grievances, from education to the environment, the gain in size came at the expense of a loss in focus and in the ability to present a coherent message to society and an actionable set of demands to the government.

The blurring of the education-focused purpose of the movement, joined with other factors to undermine the movement. A collective mode of decision-making bogged down leadership with intractable and opaque internal disputes and made it look radical and unreasonable. The government adopted a clever delaying strategy, betting on natural attrition and the dissolving effect of the end of the academic year, and the change of leadership of most student unions at year?s end(which displaced Camila Vallejo, the enormously charismatic president of the student federation at the University of Chile) to erode momentum. And they were right; all of these factors conspired to wind down the movement and bring it to an end, although scattered, weaker manifestations of it have emerged during 2012 as well.

Now, back to the assembly room in the San Alberto Hurtado School. I had asked them what their opinion was with respect to the degree of success of the student movement. Did it achieve anything? Was it worth the tremendous effort? The students in the assembly room were divided. Some pointed to the increase in student aid, and the easing of the financial conditions for repayment of college loans. I brought up the government?s bill to create a higher education agency responsible for protection of students? rights and the enforcement of the non-profit status of private universities. There was also the initiative to revamp and strengthen accreditation as a means to quality assurance in schools and in higher education, and a new program by the government to invest in the improvement of schools of education in universities.

There was much beyond policy measures that was gained by the installation of education and its problems center stage in the political and policy agendas, in the agenda of the media, and in the consciousness of educators, school administrators, faculty, the teachers? union, and society at large. Typically, the health of an educational system is a matter of great importance to all, but of little urgency for most. Last year?s protests over education highlighted its importance and at the same time turned it into an urgent problem.

Unlike the students in Roger Waters? song, Chilean students need an education. They need good quality universities and colleges, whether they were born amidst privilege or in abject poverty. Perhaps the single-most important outcome of last year?s protests is that now they are aware of this need, they understand why this is a need, and they are prepared to demand it as a right.

Andr?s Bernasconi is a professor of higher education at the Pontifical Catholic University of Chile. Previously he was Provost at Universidad Andr?s Bello, also in Chile.

Source: http://www.academicmatters.ca/2012/11/not-another-brick-in-the-wall-capitalism-and-student-protests-in-chile/

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Karen Mills: Shop Small on Saturday, November 24th, 2012

In between the Black Friday sales and the Cyber Monday deals is Small Business Saturday (November 24th) -- a day set aside to support the small businesses that play a vital role in creating jobs and economic opportunities all across the country.

Small businesses are the back bone of our communities. And when we shop small, we not only get great products and services, but we support our neighbors and strengthen our local economies.

Over the last two decades, small and new businesses have been responsible for creating two out of every three net new jobs in the U.S., and today over half of all working Americans own or work for a small business.

Last year, Small Business Saturday gave a boost to many of these Main Street businesses, with more than 100 million Americans shopping at independently owned small businesses. And this year we can do even better!

So what can you do to participate?

• If you are a business owner, register your business at www.shopsmall.com so your customers know where to find you and you can receive free Small Business Saturday promotional materials. You can also make sure you're prepared for the holiday season by checking out SBA's advice at www.sba.gov/saturday.
• If you are a customer, learn which businesses in your community are participating in Small Business Saturday at www.shopsmall.com. The website provides information on businesses currently registered and how you can rally your community to support the initiative.

By shopping small, we can help America's small businesses do what they do best: grow their businesses, create good jobs and ensure that our communities are vibrant.

I encourage you to join small business owners and the more than one hundred million people who were part of Small Business Saturday last year.

Shop small this holiday season. I know I will.

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Source: http://www.huffingtonpost.com/karen-mills/small-business-saturday-2012_b_2144142.html

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Kindle Fire HD 8.9 Teardown: A Samsung Tablet By Another Name?

With its little brother having already spilled its guts, it was always going to be interesting to see how the new 9-inch Fire compared. Turns out it owes an awful lot to Samsung. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9TT49sZ3Xjw/kindle-fire-hd-89-teardown-a-samsung-tablet-by-another-name

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Ryan Deiss and Perry Belcher - Traffic and Conversion Summit 2

Ryan Deiss and Perry Belcher ? Traffic and Conversion Summit 2
WEB-Rip | MP4 | H.264 @ 1 Mbit/s | 720?480 | AAC @ 128 Kbit/s 44 KHz | 9.43 GB
Genre: Internet Business | Language: English | Audio & PDF Included
Just One Short Weekend You?ll Discover How You Can Now MASTER Online Traffic and Conversion ? Using Our Hottest New Strategies, Tatics and Tricks ? So Powerful & Cutting Edge We Will ONLY Share Them Face-to-Face!

Finally,You?ll Get Unprecedented FACE-TO-FACE Access to Me, Ryan Deiss and My Trusted Team for 3 Full Days ? Plus You?ll Get a ?License to Legally* Steal? Our Little-Known & Most Jealously Guarded Traffic and Conversion Secrets in ? This Private ?Closed-Door? 100% Content? Brain Dump
100% Plug and Play Money Pumping,
Models, Tactics and Tricks
The vast majority of what you?ll learn during the 3-day event are what I call ?Plug and Plays?. Quick fixes and tweaks that take minutes each to implement in your business, but when used in concert have a compound effect.
You can easily double your business or multiply it 3X, 5X, 10X even 20X by the end of the weekend. And if you haven?t started yet that?s even better!
Why
Because I can?t even begin to tell you how much money I?ve LOST by not using my S.M.A.R.T. Tactics. MILLIONS! You have an advantage. You?ll start right the 1st time and insure that even your earliest projects will be positioned for success.
PLUS, you won?t have any bad habits to break or crap to un-learn.
What Will One Weekend in Austin Do For You
Answer: A Lot!
DAY ONE: TRAFFIC
Session One: Boomerang Traffic
?Re-Targeting is changing EVERYTHING about online advertising
once you understand it you could easily TRIPLE your sales ? You?ll
learn exactly how it works and our best strategies like??
?Buyer Tipping? How to bring back buyers to your site that almost
ordered and just needed a tiny push.
?Big Deal Status? How to appear the ?obvious expert? in your niche
and rub out your competitors at the same time with FREE re-targeting.
?No Opt-In Lists? How to create a brand new list without EVER
a single new opt-in.
?The Webinar Wheel? Re-targeting in this manner can generate
big ticket sales of $1000 each or more 100% on autopilot.
?The Big 5? The 5 Biggest bribes to bring back your buyers and how
to impliment all 5 in about 30 minutes.
Session Two: Dirt Cheap Traffic
?MAJOR Changes in Google and the merger of Yahoo & Bing have
opened up new opportunities for dirt cheap paid traffic as low as
2-3 cents a click ? here?s how we are taking advantage of it??
?Make Google Your Affiliate? ONLY pay for ads when you make a
sale using these little known ?commission only ads?
?Green ROI Keywords? How to divine overlooked ?MONEY? keywords
that make 5 to 1 ROI sales common place.
?Red Pinning? Find EXACTLY where your customers live and how to target
them on a LOCAL level for 10% of the cost of National Ads.
?Tweet 2 Bing? How to leverage the new Twitter/Bing partnership
using your own Twitter account even if you have 3 followers.
?Magnetic Ads? How to create ads that ONLY draw customers to
to click and keep the tire kickers from costing you a bundle.
Session Three: Fusion Marketing 2.0
?Mail2Web is maybe the most overlooked area of traffic generation
today. One of my associates built just built a list of 50,000+ buyers
in a VERY competitive market using just postcards ? I?ll share??
?Old Yeller? The 2 cent UGLY postcard formula that simply CAN?T be
beat for lead generation from direct mail ? you get the template.
?Classified Ad Traffic? Turn dirt-cheap national classified ads that run
for pennies a paper per week into ?solid gold? green buyer leads for almost any niche.
?My, Drop Me a Line? Trick that increase offline opt-ins by 1000% instantly.
(I absolutely guarantee you?ve never heard about this sneaky little trick until now.)
?Mail to VM? How to use a simple voice mail system as your 24 hr
a day pitch man and how the ?Press One? feature closes 20% of the calls.
?Rip-Out the page? On simple little trick that triples the response
rate for every single person that uses it. This one is shocking ? Again, you
get the template.
Session Four: Mass Media Blueprint
?One of the biggest mistakes marketers make is NOT maximizing winning campaigns. Did you knowthere is as much a 500X more traffic available from buying media than there is in PPC, It?s TRUE But you have to know how to play the game. In this module you?ll??
?The Big Boy Method? How to get the media rates of $1,000,000 company
by uttering 3 little words to any sales rep. Guess what they are
?CPV Domination? How to swipe customers from right under your competitor?s nose.
Imagine walking into a store, lining up all the customers and walking them across the street to your place? with their credit cards in their hands? We?ll lead the way.
?Starve the Ponies and Feed the Stallions? 18,000 sales a month! Imagine. That?s what happens when you hit a winner in the CPA networks. It?s kind of like an Internet marketer winning ?American Idol? only it ain?t that hard. This is where the whales swim.
?Page Leaping? Most people glaze over content advertising because they don?t understand it or have screwed it up in the past. Here is a FACT: Content accounts for a full 2/3 of our traffic on Google Bing and Yahoo. Best of all, it?s wicked-cheap and it converts better than search.
?Billy Club Ad-Buying? Got a winning offer* Don?t even screw with PPC. There is 20X ? 50X more ?Placement? traffic available online than PPC. Here?s how you can CRUSH IT in even hyper-competitive niches like FOREX (not for the faint of heart).
Session Five: SEO Brain Suck!
?This will be a heavily moderated multi-speaker PANEL talking about what?s working TODAY in SEO, both black hat and white hat. Yes, I said black hat, I didn?t say you have to use it, but it?s good to know what?s going on. You will leave with some information ONLY inner circle SEO?ers have, including??
?Link Buying the RIGHT way? Yes, you can BUY your way to the top of the search engines if you are in a big hurry. It?s real easy to make unforgivable mistakes here. Pay attention!
?Automation Nation? Here which SEO Automation tools will get you on top and which ones will get you sand-boxed from real SEO experts that use these tools every single day.
?Press Release Secrets? How would you like 1000 ?Instant Links? from authority news sites for just a few bucks* This is a GREAT way to get some instant authority to your site.
?The PDF Project? The best kept secret in Article SEO. This little trick can get you on
top of Google for almost any niche term, sometimes in as little as 24 hours. PDF Files have a a HUGE shelf life that can get you clicks and opt-ins for years.
?Back Link Boosting? Getting links is simply not enough, the real SEO pros know that by boosting the quality of the links coming in to you, your positions will increase 10 FOLD!
DAY TWO: CONVERSIONS
Session Six: Proven Conversion Boosters
?Ok, I?m a testing maniac and if you have ever seen my ?43 Split-Tests? know that my positive results combined can boost conversions over 1000%. YES 10 TIMES. I?ll be revealing live, tons of new conversion boosters that we have proven in large volume split testing.?
?Talking Heads? This one is tricky. It can increase sales 50% or more or totally destroy them. The message is key and you will never guess the one that wins in a million years.
Invisible Buy Button Trick? This one really shocked us with a HUGE bump and it only takes 30 seconds to set-up. I?m gonna give you the code.
?Found Money? 34% of all online orders decline on the first attempt. Do this one simple thing and watch your declined orders drop by half overnight.
?Domainer NO Brainer? Reduce your advertising cost by 40% -90% while watching your sales boost by as much as 50% using this new domain strategy.
?Piggy Backing Competitors? This ?brand? marketing strategy will increase your sales in highly competitive markets, drop you ad costs buy up to half and improve your reputation in the market.
?Sticky Mails? Discover two simple messages that you can send out to your customers after they?ve already bought that were reduced return rate by 17% and increase your testimonials by as much as 300%
Session Seven: Undercover Listbuilding 2.0
?BIG LIST = Power. That?s a fact and over the last year we have uncovered several new ?covert? methods of list building that you may have seen us using but didn?t even notice. I have to admit some of these are pretty sneaky but all 100% above board. In this segment you?ll discover??
?Ninja Conversion Models? Understanding our two ninja conversion models will help you a ton. Either one of these produces an average of 10X the result of the ordinary list building pages.
?Red Hot Lead Magnets? Want to convert 5X as many opt-ins* A hot lead magnet is the answer. This one change will easily double most businesses overnight.
?Selling The Opt-In? 5 Simple bullets that sell your prospects on becoming customers, plus our proven & tested TEMPLATE to go along with it.
?Kiss Pages? This little known tactic from the dating market crushes over free, ebooks, videos or mini-courses and only takes 5 minutes to create.
?Sniping Leads From Google? You can GAME Google for leads, even though people say Google hates salesletters and squeeze pages we have proven both are WRONG!
?Blogging for Opt-ins? I get tons of opt-ins from my blogs and you can?t hardly find the form. Less is more when it comes to blogs?but it has to be done just right.
?NLP Arrows? We have proven in several of our niche markets that subtle arrows that you may not even see with the human eye effect opt-in rats by up to 50%. We?ll show you how to use them and give you our graphics TEMPLATES to rip-off for your own.
?Free Standing Report Sites? Creating landing pages designed 100% to give away a lead magnet got me 22,373 new leads on my last launch with just two mails. [DESIGN TEMPLATE INCLUDED]
?Opt-In Action Triggers? Opt in borders, placement, form fields & action button can sway an offer by 50% easy.
Session Eight: Amazon Marketing
?I predict that leveraging ?The River? will be the #1 online marketing strategy for the next 18-24 months. Almost NOBODY really knows how to harness the power of this giant, but we do. Information products, hard products, even your own book? Amazon can change EVERYTHING for you in the instant that you ?Get It?"
?Free Google Ads from AMAZON? Yes, Amazon will buy ads for your products on Amazon, but you have to know the one hidden button that makes this happen. Of course we?ll share this with you.
?High Ticket Amazon? Most people use AMAZON to sell books, music and low cost products, but did you know that you can sell $1500 high end trainings on AMAZON using their traffic and borrowing their credibility. Yes you can!
?Amazon Strong Arm? This one really turns me on! Discover how AMAZON will help you to SEO your products in Google and with this 5 minute lesson you can get on page one for Google on Amazon for almost ANY term in 24 hours or less? Using Amazon?s strong arm.
?The Selection Secret? By making this ONE tweak in AMAZON you can TRIPLE your sales of any item and it only takes a few seconds.
This seems so basic, but I screwed it up and it cost me a FORTUNE to fix.
?Amazon Warehousing? The Amazon FBA program can move your product above 100?s of competitors and reduce your workload by 95% all at the same time. AMAZON without this is just plain DUMB! You?ll get the whole system.
?Amazon Domains? This one is for AFFILIATES! One simple domain trick that can turn a $12 domain into $12,000 a year in affiliate revenue with ZERO financial risk. Just 3 quick steps. You?ll get them all.
Session Nine: Triple X Method 2.0
?Upsells, downsells, cross sells, and click button upgrades can make you TEN TIMES as much money as your core sales do ? Marketer?s who don?t uses these actions are amateurs. Don?t be a chuckle-head?you can do this!?
?Checkbox Ad-On Sales? Simple checkbox add on can pay ALL your overhead every month. This is a simple change to make no matter how non-technical you are.
?Single Click Upsells? The BIGGEST news in the ?A? list Internet marketing world. Understanding how to put the upsells in place will be critical to your SURVIVAL in the future. Who else is going to show you this
?Physical Copy Upsells? 40% conversions on an upsell* Yes! If you sell digital information you NEED this upsell, but if you over do it you?ll screw it up for sure?we?ll show you the right way.
?The Bucket Offer? If apples cost $1 wouldn?t a basket-full for $2 be a slam-dunk sale* That?s the bucket offer, our second best converting upsell. (HINT: It works because people can easily do the math in their heads.)
?Slack Adjusters? Big ticket upsells and downsells can totally change a slow day into a major victory. We are currently offering $1000 upsells on $27 product sites with a 4% conversion rate. Do the math on that.
?Instant JV Backend Promotions? Don?t have a high-ticket backend product* Promote someone else?s and start raking in cash on the back end of your sales. We?ll show you where to find the highest converting offers and make the JV deals to assure the highest payout.
?Webinar Trials? Webinar registrants buy BEFORE the webinar. I can show you how to make big money before your webinars even air. This is simple?but VERY easy to screw up.
?The Un-Coaching Model? High ticket coaching makes tons of money but usually is a giant time suck. We have perfected a coaching model that our students love but requires only 4 hours a month to maintain no matter how many students you have. We?ll show you how to set one up in your own business?
Session Ten: The Machine 2.0
?We automate EVERYTHING! If you think you have to do all the work you couldn?t be more WRONG! In the Machine, we?ll explain how we continue to build a set it and forget it business that works for us 24/7 and why you should too.?
?Atomic Email Followup? The 15 part follow-up system that we use that generates 66% of all our sales! Learn this and triple your income OVERNIGHT!
?Flipping The Affiliate?s Switch? Our #1 source of new affiliates are customers. This can be a delicate transition but you will never find a better affiliate than an uber-satisfied customer. I?ll show you how?
?Membership Uprising? This simple strategy can take a reasonable number of your email subscribers to paying members and paying members to VIP level members every month on auto-pilot. Really slick and man does it ever work!
?Evergreen Webinar Replay Traffic? How to get affiliates to promote webinar replays forever and keep sucking leads from their lists?
?Mock Up Signups? Use our G2W clone webinar sign-up template to generate fresh leads for old webinars.
?Rolling Launches? This is a BIGGIE! Imagine a product launch in your business going off every single week. This requires software [INCLUDED] and just a little planning (we have three every weeks). You?re gonna love this?

DVD List
DVD 1 The State of Online Traffic
DVD 2 Traffic Boomerang
DVD 3 Perry?s Picks & Proen Conversion Boosters
DVD 4 List building Loopholes
DVD 5 SEO Round Table
DVD 6 More Perrys Picks and Boosters
DVD 7 Reading Customers Minds
DVD 8 Triple X Method
DVD 9 Fusion Marketing Panel
DVD 10 Still More Perrys Picks and Mobile Advertising
DVD 11 Mobile Advertising Continued
DVD 12 The PPC Guru
More info:

http://trafficandconversionsummit.com

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